JEMMA AINSWORTH

A set of four can designs for the re-brand of Eden River Brew Co. By completely stripping back the label and making each can visually interesting at angle I achieved my aim to create eye-catching and fresh designs that would hold their place on the shelf. Basing my designs on the print process, these cans display print and crop marks, showcasing elements that are usually hidden. I also highlighted the bar code by turning it into a pattern to be appreciated rather than ignored.